Swot Red Bull

STRENGTH Leadership position The company reddish horseshit is considered ilk the leader of the energy pledges securities industry in the world with 70% of market theatrical role in 2012. Marketing strategy * A masses of sports events, promotions and campaigns (like alley marketing) * Sponsorship (F1 Red counterfeit Team, Felix Baumgartner, Shaun White) * Original communication strategy and businesslike (http//www. red poop. fr/cs/Satellite/fr_FR/Video/Le-nouveau-clip-du-Monde-de-Red-Bull-au-cinema-021243076490242) -Innovation * Innovating normal of energy drink containing Taurine Loyal customers * The creation of an universe encouraged customer homage Strong Brand identity and trendy brand Strong monetary position * Turnover of 3,27 Billion of Euros. Single product Weaknesses Average worth Lack of product innovation Nowadays, there are a lot of competitors in the market owned by famous brands like Coca-Cola (Burn) or Pepsi (Dark Dog) Lack of patent on Red Bulls recipe means anyone can copy it High logistics cost Profits relate to exchange rates High sunk cost (marketing, Advertising) Opportunities Red bull has opportunities to expanding the target markets as well as product lines extension * address of product line can help to retain market share Increase market share with increased opportunities in emergent markets with being trendy * Sunk cost can provide time to come growth in emerging markets due to a trendy chain Consumer recognition through sponsorship of sports events so can expand product with a loyal customer base * Overcome higher prices than competitors with product refinement and diversification New ventures like partnership with Facebook Product and services expansion International manufacturing opportunities * Manufacturing Internationally can decrease exchange rate risks cargo area substantial market share with international operations * High logistics costs can be decreased with decentralized production in emerging markets Threats Competition * Major competitors such as Coca Cola (burn) and Pepsi (dark dog) are continually seeking to regain market share of Red Bull Negative publicity * Various media reported that Red Bull is pestiferous for ones health * The caffeine levels in Red Bull can be dangerous if consumed by children/teenagers * Red Bull has bypast to the extremes of seeking scientific proof that its product is safe for consumption (cost of scientific research) Inability to move forward with the product * The product could be in danger of becoming stale by shunning conventional publicize methods * Large investment in extreme sport events the question is what depart be their succeeding(a) step to keep on being innovating and attracting efficiency to gain new customers and retain current customer loyalty * Red Bulls target market currently aimed at youngsters so this generation will continue to drink energy drink? * the next upcoming generation accept this product ?