Study on Haldiram’s

Industry- nutrition. Company Name- Haldirams. Product- Frozen Foods, Namkeens, Sweets, Cookies, Sherbets (Sharbat), Minute Khana (Microwaveable Food), Papads, Pani Puri, Bhel Puri, Chips(Boletos, Takatak, Whoopies), Royal Temptations (Packaged teetotal Fruits), Guajarati Snacks, southward-Indian Snacks, Nimbu Masala Origin- 1937 in Bikaner, Rajasthan byGangabisenji Agrawal, India. Now having three independent branches at Kolkata, Nagpur, Delhi respectively.Countries- Nepal,Pakistan,Bangladesh,Canada,Australia,Sri Lanka,Singapore,Malaysia,South Africa,Ind nonpareilsia,Qatar,Saudi Arabia,Hong Kong,Japan,Kenya,Libya,South Korea,Nigeria,Mauritius,United Kingdom,United Arab Emirates,ZambiaandBahrain. Marketing Strategy- The Marketing conception (Customer must be satisfied). Pioneers- To introduce ready-to-eat snacks, Packed Namkeens, restaurant whirl Indian Traditional foods like chaat-papdi, gol-gappe, bhel-puri etc. Cause of popularity- Quality Products and hygienics. Competitors- F oreign- SM Foods, Bakemans Industries Ltd, Frito Lay India Ltd. nd Britannia Ltd. Local- Prabhuji, Mopleez, Bikaji, Rameswar. Potential- Lehar and Bikaji. Macro Forces- Demographic-The Nagpur entity has introduced a new range of verm ice rinklli and macaroni with Italian machinery that is exported to some 25 countries in the Americas, the Gulf, Europe and Asia. So, along with focusing on savouries and sweets they have introduced products that appeal to regional tastes and preferences. Economic- Quick service restaurants for middle-class, vast manakin of products on competitive prices. Technological- New ways of packaging namkeens.Its packaging techniques increase the shelf life of namkeens from slight than a week to more than six months. To add potato products, machinery was imported from the US. All the food items were prepared and encase in a very(prenominal) hygienic environment. The caller-up tied up with many online sites to make availability of products on free home spee ch communication basis. It also enabled the people to send customised gifts to specified regions. Socio-Cultural- They were awarded International Award for Food & Beverages by the Trade Leaders Club in Barcelona (Spain) because of popularising pagan food.Like in India, earlier there was no restaurant that offered gol-gappe, bhel-puri etc. So, harmonise to the culture, they offered products. Political- In a report, Prabhu Shankar Agarwal, the owner of the Kolkata unit, was arrested on charges ofmanhandling customers. On Jan 29, 2010, Prabhu Shankar Agarwal was sentenced to life captivity along with four others by a fast track hook for conspiring to kill a tea stall owner whose shop came in the way of a food plaza he was building. This incident affected their reputation severely.Micro Forces- The Company- In the early 1990s, because of the conflict within the Agarwals family, Haldirams witnessed an wanton split between its three units as they started operating separately offe ring similar products and sharing the same brand name. This split had resulted in rapacious competition among themselves for a elevateder share of domestic and international markets. Competition- due(p) to increasing competition and upcoming new substitutes to Namkeens they added Bakery items, dairy products, sharbats, ice creams to their portfolio.Customers- Haldiramscustomer services are not good. Few of the companys restaurants did not deliver the minimum requirements, such as sufficient seating arrangements, theres insufficient pose space and services were hardly ever done with a smile. Public- Did very well in this field. Public was getting conscious about hygiene and cleanliness. Their Nagpur branch was conferred the International Food Award. Delhi unit was awarded the Keshalkar Memorial Award. Just because of high standards in quality and hygiene.Market Intermediaries- Cordial relationship. Strong distribution network. In case, the allocator finds product damaged after leaving of the transporter, company issues a special(a) credit note when informed on phone so that distributor can get cash on the next visit. Competitors- Frito Lay India Ltd. (Frito Lay), one of Haldirams major competitors, was expanding its market share. Instead ofdirectly competing with the market leader Haldirams, the company launched innovative products in the market nd backed them with heavypublicity. SM Foods introduced a rangeofinnovative products. The company launched Indias first non-wafer chips in 1988. SM offeredproducts under two main brands Peppy and Piknik. Under Peppy, it had sub-brands such as Cheese Balls, Ringos, Hi Protein Crispies, Potato Rackets, Hearts, Veggie Treat, Mixtures and Minerette. Under Piknik, it had Protein Pin, Junior and give Puffs. Bikaji is doing very well by providing more variety of products at less prices with more profit margins.