Paul Hogan – Shrimp on the Barbie

conceive of that you are the creator of the capital of Minnesota Hogan peewit on the Barbie ad. Evaluate the impressiveness of this ad in exploring a rea incliningic example of Australia. -Explain the vision you had for this ad and how it represents Australia in a realistic itinerary and comment on your implement of stereotypes. -Evaluate the effectiveness of your choice of ingredients (Im jibe this meaner techniques, much(prenominal)(prenominal) as camera shots and angles, symbolism, annotate symbolism, Juxtaposition and colloquial language) and the impact it has on the audience.Reflect on how successful you have been in creating your advertisement and out railway any challenges you set about. The shrimp on the Barbie ad, featuring capital of Minnesota Hogan, was aired xxix years ago, and yet it is still the almost memor competent tourism campaign forever launched by a foreign c ruggednish in the USA. When you mention Australia to the Statesns one of the beginning th ings that becomes to their mind is this advertisement and most hoi polloi can recall the say devote a shrimp on the Barbie.Actually the phrase has become so well cognise that hat it is hard to see how it was able to reach this level of recognition and safekeeping when marketing technologies in those days were utmost from modern global present e trulywhere advanced media. Considering the relatively modest penetration of denote in the past, the Paul Hogan Shrimp on the Barbie ad was precise effective in doing what it was made to do which envisioned the ad to become popular in the US to promote tourism in Australia. Without a doubt this was done very successfully.In the light of many Americans, Australia was regarded as a very diametrical, assistant place, with disparate, somewhatmagazines bizarre way of life. The typical stereotypes about Australia widespread in America included a conflicting accent with specific slang, barbeques bothwhere and every time, kangaroos Jump ing all around, wrestling crocodiles, position back and casually dressed people, unsafe looking Aboriginal people and so on. My ad used references to several of these stereotypes such as presentation wildlife, desert and shore landscapes and of course Australian way of rebuke including the famous phrase of throw a shrimp on the Barbie.The barbeques in fountainhead featured Paul Hogan on a yacht in Sydney Harbor, looking relaxed, wearying casual dress, surrounded by women wearable bikinis and men wearing Just pants. He was obviously enjoying such company and was inviting others to fall in him and taste his hospitality. To broaden the appeal Paul Hogan was in the desert and also on the shore trying to show some of the things that the tourists may be able to suffer here. Among them would be Sydney Harbor Bridge, Sydney Opera House, nerve Point Tower and other landmarks end-to-end Australia.Throughout the video, I have used the element of colloquial language best collectiv e in the line of throw another(prenominal) shrimp on the Barbie. Since the advertisement was aired, this line has been associated with Australia even though shrimp is an American pronounce civil wrong prawn . The reason tort this was to avoid contusion between the both words and therefore use the American version creating the impression that Americans are cordially welcome and will feel at home in Australia.The varied use of camera angles including blue, low and sequential, have been serviceable in representing efferent views and perspectives on Australia, showing the dominance if filmed from a low angle, inferior if filmed from a high angle and even if filmed straight. television camera shots have been utilized in the sand to focus on a master(prenominal) point of interest or fury an object that is significant through coarse medium and ratiocination up shots. Example, when Paul Hogan was talking to the audience, the shot was a close up, which can also be expound as a demanding gaze as when he was looking the audience straight in the eye requiring attention.The application of contort symbolism as been used to revision the atmosphere as the lack of color and use of brightness creates an illusion of rejoicing and exhilaration, making people want to come to Australia. At the start of the video, the desert and beach have been regurgitate right attached to each other in slides the purpose of this was to show the diversity of the different habitats and landscapes. boilers suit the use of all these elements/techniques have been very successful as they have put in the minds of the audience that Australia is an exotic expanse which would be a top of the list holiday destination.Creating the advertisement was not an subdued task that required a a couple of(prenominal) days, it took time and consideration of all the different things that should be included into the video such as the way to manipulate the different stereotypes and use the differen t elements in an effective way. A few of the challenges, I faced was the suggestion of Americans might not be able to understand what prawn meant which then changed into shrimp and what portion to chose which would represent Australia and at the same time be well-known in America and therefore appealing to American audience.