Southwest's Mission Statement

Business Policy MG550 / 74Wednesday 530p 1015p Chapter 3 Question 1, pg. 105. Southwest Airlines bureau statement is, The Mission of Southwest Airlines is dedicated to the highest quality of thickening Service delivered with a sense of warmth, friendliness, individual pride and night club Spirit. I believe that this delegating is carried into their business model. I would characterize their business model as keeping operations simple and consistent. Gary Kelly, the CEO of Southwest Airlines (SWA) is quoted as saying, Our people be our single greatest strength and most enduring semipermanent combative advantage. The employees of SWA are just matchless prototype of how SWA business policy differs from other airlines. SWA has a best in the industry employee to ratio, the only(prenominal) hire 3% of those interviewed. They also entreat get ahead sharing which encourages the employees to help make SWA prosperous. Outside of their employees, SWA operates only on e type of aircraft. This reduces the pick up to store additional move and eliminates the need to train pilots and technicians. Lastly, they fly point to point, rather than from hubs, which reduces delays and captures enquire as larger airlines might not fly from smaller airports. turn on 3. pg.

104 I believe that a good manakin of a social club that has demonstrated a sustained rivalrous advantage for more than 10 years would be Philip Morris(PM), the manufacturing business of Marlboro cigarettes. I am not a smoker and do not advocate it but you micturate to admit, they have been made despite muc h of the negative publicity that cigarette ! have has received in recent years. Much of PMs competitive advantage can be attributed to, Altria, their parent corporations deputation statement and policies to achieve the corporate mission. Altrias mission is to own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco and wine consumers with prime(prenominal) brand products. Guided by Altrias Mission and...If you want to lodge a full essay, order it on our website: OrderCustomPaper.com

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