Business Proposal - Hypermarket

Sales and marting Business Plan 1.0         Sales Revenue view Diagram for 2005 - 2009 2.0         Company Summary 2.1         Objective 2.2          view recital 2.3         Mission statement 2.4         Value statement 2.5         Company situation and facilities 2.6         Organisation structure 3.0         Market Analysis 3.1         Retail in Malaysia According to Eight Malaysia Plan 2001, trade in has been peerless of the intimately active sub- firmaments in the Malaysia economy. Being the second biggest subscriber to the subject area GDP, contributing RM31, 081 one thousand thousand in year 2000, this was contributed by several(prenominal) factors such as; higher disposal income, a much affluent society as well as more(prenominal) sophisticated tastes of the consumers have led to the growth of the sector. The retail sector contrib uted 14.9% to the national income in 2000, rising from 11.1% in 1999 and virtually 1.6 jillion people were employed in this sector in 2000 or 17.1% of total employment in Malaysia. This figure is estimated to augment to 1.9 million or 17.3% in 2005. (Source: Eighth Malaysia Plan, 2001) It is anticipated that the retail patronage will continue to be a near-grown economic military action in the activity. Retail in Malaysia is colossal ranging; from department stores, supermarkets and miniskirt markets, specialty shops, convenience stores, provision stores, pharmacies, medical examination halls, chair sale, wet market stalls to pavement shops and gasoline kiosks.

(Source: 7th Malaysia Plan, 1996) Such variety reflects the changing demands and expectations among consumers for better quality products and services. 3.2          sell Trend The retailing trend is very much influenced by factors such as customer behaviour, rival competition, legislative framework, scientific furtherance and changes in societal status and values. (Source: Lusch, 1982) In ramble for us the bump the changes taking place in the retail industry, focus on the states with high urbanization rate where the whole tone of change is fast is emphasized in the... If you want to bewitch a full essay, order it on our website: OrderCustomPaper.com

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